SHANGHAI, May 31, 2012 /PRNewswire/ –
- ‘Chevrolet China Cup’ matches in China partial of Manchester United sponsorship
- U.S. automaker pledges support of One World Futbol Project with concession of 1.5 million ‘virtually indestructible’ footballs to bankrupt regions
Chevrolet’s five-year agreement to turn a Official Automotive Partner of Barclays Premier League hulk Manchester United includes a origination of a Chevrolet China Cup as partial of a Manchester United 2012 Tour, delivered to a universe by DHL.
Taking place in July, a Chevrolet China Cup will underline matches in Shanghai and another Chinese city. Chevrolet’s initial tellurian football sponsorship in a brand’s 101-year story centers on a joining focused on enhancing a knowledge for supporters of a game.
Chevrolet also announced a partnership with a One World Futbol Project, an classification focused on nutritious play for girl in bankrupt regions by a revolutionary, probably indestructible football. Chevrolet’s support includes a oath to present 1.5 million One World Futbols over a subsequent 3 years to organizations operative with girl vital in war-stricken zones, interloper camps, disaster areas and other disadvantaged communities. Chevrolet is a initial corporate unite of a One World Futbol Project, that has definitely influenced some-more than 525,000 lives in 137 countries.
“As Chevrolet continues to grow as a tellurian brand, this is a right time to make a joining and settle a participation in general football,” pronounced General Motors Global Chief Marketing Officer Joel Ewanick. “Our aspiration is to bond with football in a conform that transcends normal sponsorship. We wish to move to life a low appreciation we have for a diversion by celebrating a best that football has to offer and introducing odd opportunities for fans to douse themselves in a game.”
Said Manchester United Chief Executive David Gill: “Our preseason debate is an critical routine for a Club as it allows us to ready for a deteriorate forward as good as rivet with a fans and partners in opposite markets. We had a illusory volume of support from a fans final time we played a pre-season diversion in China. We were impressed by a passion and fad generated by a fans who came out to support us, and we wish that many some-more join us again this year. This is a initial time we will play for a Chevrolet China Cup and we consider it outlines a illusory start to what we trust it will be a prolonged and successful attribute with Chevrolet.”
The One World Futbol Project has helped schools, orphanages, and nonprofits use competition to solve conflicts, learn tolerance, and build communities. The association is also an associate member of a streetfootballnetwork, that connects 94 football-for-social change non-profits in 61 countries.
“The One World Futbol Project celebrates a primary value that is really tighten to Chevrolet, and that is football can hold lives, yield opportunities and move certain change to people via a world,” pronounced Ewanick. “The beauty of football is as many about a people as it is a game. One World Futbol Project has a intensity to convene millions via a universe to join in this effort, ensuing in a tellurian transformation for a good of a diversion and people who are ardent about it. That’s a kind of transformation that Chevrolet is committed to lead.”
Said Tim Jahnigen, co-founder and arch creation officer during a One World Futbol Project: “Our idea during a One World Futbol Project is to make a certain impact by bringing a fun of football and play to girl around a universe so that children can be children no matter where they live. In Chevrolet, we’ve found an ideal partner who shares a faith that football can not usually move people together by a fad of a game, though can also assistance reanimate and reconstruct communities impacted by war, disasters and poverty. Through this partnership, we can definitely change millions some-more lives with a elementary energy of a durable ball.”
Chevrolet China Cup
The Chevrolet China Cup is partial of Manchester United’s Tour 2012, delivered to a universe by DHL. The matches in China will be played opposite Shanghai Shenhua FC and another team, that will be announced during a after date. Manchester United will be personification in China for a initial time given 2009 and third time overall.
“The event to see Manchester United play in chairman is during a core of what emotionally moves a supporters, as good as football fans worldwide,” pronounced GM China Group President and Managing Director Kevin Wale. “The Chevrolet China Cup also gives a universe a event to see how distant football has come in China, on and off a pitch, and a guarantee a nation has for a future. That’s an critical pattern for Chevrolet and GM, as we are intensely unapproachable of a joining to China and have proven it by charity a flourishing series of vehicles to accommodate a needs of Chinese customers.”
Manchester United Partnership
As partial of a five-year understanding with Manchester United, Chevrolet will try several activations dictated to move supporters closer to a club, including pity with fans some of a resources Chevrolet receives as a sponsor. Ultimately, a vigilant is to put a fans during a core of a partnership and yield them once in a lifetime entrance to a diversion they love.
“To be a truly reputable tellurian brand, we contingency enthuse consumers,” Ewanick said. “Few brands, if any, can compare a ability to enthuse people everywhere as Manchester United. Our partnership will need a singular and comprehensive joining – to a team, to a supporters and to everybody who loves football. The Chevrolet family is entirely committed to a idea of inspiring certain change by this sponsorship.”
One World Futbol Project
Jahnigen, who combined a probably indestructible One World Futbol, started a One World Futbol Project in 2010 with essential support from his friend, general song fable Sting. Unlike any inflatable round on a market, a One World Futbol never needs a siphon and never goes flat, even when punctured mixed times. A singular One World Futbol can exist and conflict hundreds of unchanging soccer balls, nutritious a energy of play even in a harshest landscapes.
The One World Futbol Project works with groups and companies all around a universe to purchase, sponsor, and discharge a singular football where it can support durability play. Individuals can also squeeze a One World Futbol by a “Buy One Give One” module on a One World Futbol Project website. The squeeze of a round triggers a concession of another round to organizations operative in disadvantaged communities around a world. Those wishing to make donations usually or squeeze balls for their classification can also do so by a Project website.
Founded in 1911 in Detroit, Chevrolet is now one of a world’s largest automobile brands, doing business in some-more than 140 countries and offered some-more than 4 million cars and trucks a year. Chevrolet provides business with fuel-efficient vehicles that underline energetic performance, fluent pattern and high quality. More information on Chevrolet models can be found during www.chevrolet.com. For some-more information about Chevrolet’s football initiative, revisit www.ChevroletFC.com.
About Manchester United
Manchester United is a world’s many renouned football club, with an estimated 659 million fans and followers, and was recently named by Forbes repository as a many profitable sports bar in a world. Founded in 1878, a Club has won a record 19 English joining championships to supplement to a record 11 English FA Cups, 3 European Cups, 1 European Cup Winners’ Cup, 1 FIFA Club World Cup, 1 Intercontinental Cup and 4 English League Cups. Its Manager, Sir Alex Ferguson, is a many successful manager in British history. Off a field, a Club enjoys identical success with record turnover for a British bar and a top handling distinction levels in universe football.
About a One World Futbol Project
Launched in Jul 2010, a One World Futbol Project grown a One World Futbol – a world’s initial probably indestructible round that never needs a siphon and never goes flat. For each round bought during retail, a association donates a second round to a village in need. The association also sells a One World Futbol directly to institutions and organizations, and works with schools, football teams, clubs and other organizations to assistance them lift supports while generating donated balls during a same time. The One World Futbol Project is headquartered in Berkeley, California. To date, it has reached out to some-more than 137 countries by during slightest 138 organizations, gripping a suggestion of play alive for an estimated 525,000 children and immature people. For some-more information about a One World Futbol Project, revisit http://oneworldfutbol.com. Follow us on Facebook, http://www.facebook.com/OneWorldFutbol and Twitter, www.twitter.com/oneworldfutbol.